Monthly Standup · Gravity Growththe moment of truth — June 2026
This month's number
Add $10,000/mo recurring — 3 to 4 new Atlas deals.
Here's where Atlas sits in the market, the room we have to grow, and the exact funnel, channels, and spend to hit it. Approve the moves below, or we lock them together in the strategy meeting.
Target new MRR
$10,000
Deals to close
3–4
Avg Atlas deal
$2,750/mo
Where Atlas fits
The category is crowded with tools. Nobody fuses owner-facing cockpit + done-for-you AI team + provable ROI + white-label.
Atlas
GoHighLevel
Vendasta / DashClicks
Viktor
Reporting tools
Owner-facing cockpit
✓
✗ operator
partial
✗ teams
partial
Done-for-you (vs DIY)
✓
✗ DIY
fulfillment
✗
✗
AI bot team that acts
✓
add-on
✗
chat only
✗
Provable ROI + attribution
✓
basic
basic
✗
✓ reports
Forecast + sherpa moves
✓
✗
✗
✗
✗
Managed-service tier
✓
✗
via agency
✗
✗
White-label resale
✓
✓
✓
✗
partial
Local-SMB intensity
✓
generic
generic
✗ global SaaS
✗
Our addressable market
Two buyers: the local SMB owner (direct) and the agency (white-label resale).
TAM
~33M
US small businesses · ~5M with employees in services. Plus ~55k US marketing agencies for resale.
SAM
~1.2M
Local service SMBs already buying marketing / managed services + agencies seeking an AI-team product to resell.
SOM · 12mo
60–100
Sioux Falls metro + early expansion: 60–100 Atlas workspaces + 3–5 reseller agencies. At $2,750 avg = $165k–275k MRR ceiling.
The math to $10K
Reverse-engineered from the goal. Close rate 30% on qualified demos · lead→demo 35%.
$10K
Goal — new MRR this month
4 deals
Won — at $2,750 avg = $11k MRR (cushion)
13 demos
Qualified demos — 30% close
37 leads
Qualified leads — 35% book a demo
$30K
Weighted pipeline in HubSpot — 3× coverage of the goal
HubSpot is the spine: every lead lands in HubSpot, Gabby auto-enrolls, stages run New → Connected → Demo → Proposal → Won, and attribution tags each deal to its channel. We need ~$30k weighted pipeline live (3× the goal) and ~37 qualified leads in the door this month.
Channel plan + spend
~37 qualified leads/mo from four channels. Heavy on the cheap, high-fit ones (Gabby + organic); paid to top it up.
Channel
Role
Monthly spend
Qual. leads
Owner
Gabby outboundApollo + HubSpot, 10/day on ICP
Cheapest, highest-fit. Local SMB + agency ICP.
~$300 tools
~12
Gabby
Meta paidretarget Directory/site visitors + lookalikes
Warm + lookalike to SMB owners.
$1,800
~10
Tyler
SEO / AEO + The DirectoryGG's owned asset, inbound
Compounding inbound, zero CAC.
$0 cash
~9
Atlas
Referral + SpotLightpartners, agencies, podcast
Trust-led, resale partners for Unleashed.
~$100
~6
Frank
Total
~$2,200/mo cash
~37
Economics: ~$2,200/mo cash to land 3–4 deals = ~$550 blended CAC against $2,750/mo recurring — payback inside the first month, then pure margin. The leverage is Gabby + organic doing most of the volume; paid just tops up the funnel.
Atlas suggests — approve or take to strategy
This is the standup moment of truth. One click acts; or we decide together.
G
Deploy Gabby on the SMB + agency ICP10/day, auto-enroll to HubSpot sequence